Developed ad concepts and campaigns, ad copy, brand guidelines, email marketing newsletters, TVC storyboards and scripts, social media posts, and various collaterals for FORTUNE 500 companies targeting a growing minority group
Coke | Citibank | Western Union | Vonage | Dish | MassMutual
Coke Superbowl Ad
Copywriting & Translation Consultant
Copywriting Consultant for Tagalog portion -- Coke for Superbowl multilingual TV commercial
Citibank
Copywriting in English with cultural considerations for Chinese, Japanese, Korean and Russian transcreations
Concept: Good = Better
Print and Place-based Ad copy for Russian market in the US
Western Union
Copywriter for 8 years
Concept: Move Money for Better 
Concept: Yes! Every Little Thing Counts
Western Union Back to School Ad Campaign
TVC -- Western Union, Filipino market
Concept: The Gift of Cash
Vonage
Copywriter
Copywriter for TV commercial
Dish
Copywriter in English with Chinese, Korean and Japanese transcreation considerations.
Dish Network Campaigns
- Subscription campaign: Sweepstakes to Pacquiao-Marquez fight to win courtside tickets
- TV Everywhere campaign: Free Cinemax, HBO and StarZ as well free Blockbuster DVD mailer --- all for 3 months when people subscribe to Dish
- Sling TV campaign
TV Everywhere Campaign
Offer Sling TV for those who like to bring their TV everywhere and watch their favorite ethnic shows on their chosen mobile device
Target markets: Filipino, Chinese and Japanese markets, only in the US
TV5 Launch in the US
Offer Mabuhay Package for only $19.99/mo
Target market: Filipinos, only in the US
MassMutual
Aztra Zeneca
Tagrisso ad (Translated to Filipino/Tagalog)
